Hi! I'm Winnie and I craft human experiences.

Currently Product Designer at Zipline



My work




Assessment creator for publishers
A staple tool in a retailers belt is the capacity to properly assess their teams on a regular basis. At Zipline, we undertook the project of scaling our assessment tool for the future of retail operations. In order to extend the capabilities of the tool for our publishing personas, we reinvented how assessments were created from the ground up.

☞ Case study coming soon




Creator | The beatmaking tool for LANDR Samples
Creator is a try-before-you-buy add-on to LANDR Samples the platform's marketplace. In a strategic expansion of its sample offering, LANDR's ambitions made the growth of the Creator tool essential to its marketing efforts to launch the product. 

 See the case study




Bus station landing pages: A strategic repositioning

Millions of travellers chose Busbud to plan their bus trips, from one city to another. A big contributor to that success are the platform landing pages. We took a stab at improving the performance of one of them : the bus station landing pages.

☞ See the case study



More work

NBC Universal 


SyfyWIRE apps UI rebranding 
Following the company's rebranding efforts for their Sci-Fi news platform SyfyWIRE, my team and I were mandated to update the visual language of the SyfyWIRE apps on both iOS and Android.

☞ See the project on Behance.net

Société de transports de Montréal


App UI redesign (concept)
Montreal's public transit company STM is every present in the city. Its strong visual identity makes it easier for people to access information at a glance. The same had to be true for their mobile app. I took a stab at seeing what that could look like.

 See the project on Behance.net



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